Ok so I saw the best commercial ever and i’m gonna let you watch it before I give my comments..

Ok. So I know you’re thinking, what was so great about that commercial?? Sorry if you think I swindled you lol but let me explain.

Do you know what spelunking is? No? Well it’s essentially exploring caves for fun.. I know? Yes, there’s a word for that haha. I’ll keep this short until I write an extended piece… I love this commercial because it does not portray “African-Americans” in the stereotypical fashion. You see people of color hiking, kayaking, spelunking, and being an active on the go family. I was so tickled bc i’m finally glad to see that they believe there’s a market for this. That there are active people who do “outdoorsy” things that have been typically accepted as “white” activities. Im starting to believe there’s hope. You may not think this is major but think about the last McDonalds commercial you’ve seen or heard marketed to people of color… They’re playing soul music, the mom usually is portrayed as soulful, and in some cases overtly urban. Never mind that im anti- McDs, the point is, these companies go out of their way to appeal to what has been deemed as “black culture.” So though this commercial seems like no biggie it is major…

BLACK PEOPLE SPELUNK!!!!

I plan on going into this deeper but I’d like to thank Ford for doing something different and realizing even within subcultures there are a multitude of interests. This isn’t a “black” commercial but they’ve hit two birds with one stone on this one.. active families and minorities. Makes me one happy camper!! ( no pun intended) 🙂

Thoughts?